Lucian Bernhard

Imagined Identity System

InDesign 2021

For this project, I designed an identity system for the German type designer, Lucian Bernhard. The system was designed using his own typeface, Bernhard Gothic URW

The mark I designed consists of Bernhard’s first name with thin lines that extend out from different letters in his name. These lines correspond to the subtle angles that are observed throughout each letter in the typeface.

Designed materials include: a typographic ‘mark,’ letterhead, invoice, fax, business card, and envelope.

© Image Designs 2023