Image

Personal Brand Identity

Photoshop 2022 | Illustrator 2022

Image as a word is often mundane and commonly used in everyday speech. However, Image, as a last name—that’s pretty unique. Looking toward my own name was definitely an inspiration in creating and designing a brand identity for myself as a designer. The word image is synonymous with pictures and illustrations, so I illustrated a graphic image of myself with crop marks as my main identity mark. To emphasize more of myself as a designer and not so much of a photographer, I looked to the slug area in design—the area outside of the printing area in a file that usually includes notes and instructions for printers—as a foundation.


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