Hawaiʻi Roots

Identity System for Sierra Club Oʻahu Tree Planting Program

Photoshop 2022 | Illustrator 2022 | InDesign 2022

The mark consists of three main components: 1) roots that hang below each letter of the program name which sits in the middle ground of the mark, 2) the program name, Hawaiʻi Roots, and 3) the icons that are composed of illustrations of Native Hawaiian flora as well as tools commonly used in the tree planting process that sit or emulate growth above each letter.

See how the Sierra Club implemented the design and learn more about their program here: Sierra Club Hawaiʻi: Virtual Tree Planting Program

© Image Designs 2022